E-Commerce Senior - Team Lead, Conversion Optimization

October 17

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Truegenics Pte. Ltd.

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Dietary Supplements

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Description

• We are seeking a talented and driven Ecommerce Conversion Optimization Senior/Team Lead. • Manage and lead a team to enhance e-commerce performance. • Collaborate with key leaders to brainstorm and spearhead new strategies. • Apply advanced knowledge and best practices for optimization. • Monitor and report on key metrics and A/B test results. • Manage multiple campaigns and take end-to-end ownership of projects. • Work closely with cross-functional teams for smooth operations. • Design simulations to predict impact of optimization strategies. • Facilitate problem-solving for operational issues.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field. • Relevant certifications in Google Analytics, ConversionXL are a plus. • 4-6 years of experience in digital marketing with a focus on conversion rate optimization. • Proven track record of successfully managing CRO projects and improving conversion rates for e-commerce or similar businesses. • Experience with A/B testing, multivariate testing, and CRO tools such as Optimizely, VWO, Google Optimize, or similar platforms. • Familiarity with web analytics tools like Google Analytics, Adobe Analytics, and heat mapping tools. • Experience with direct response marketing funnels for eCommerce, ideally in health and wellness.