Copywriter

6 days ago

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Truly Free

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Over 6 years ago, Truly Free (formerly MyGreenFills.com) was the first company to revolutionize the cleaning industry with safe, non-toxic products delivered in refillable & sustainable packaging.Truly Free provides you with the most effective family-safe cleaning solutions on earth.We help you save time, effort & money with revolutionary plant-powered & nature-driven chemistry.Our mission is to offer safe, quality products that empower families around the country to detoxify their home cleaning, and reduce their family's exposure to dangerous chemicals

Eco-Friendly Packaging • Non-Toxic Laundry Solutions • Subscription Service • Eco-Friendly Cleaning Solutions

51 - 200 employees

Founded 2015

📋 Description

• The Copywriter at Truly Free Market is responsible for crafting compelling, persuasive, and brand-aligned content that supports marketing goals across B2B and B2C segments. • This role focuses on creating impactful copy for seller communication, consumer engagement, newsletters, in-app notifications, and marketing campaigns. • The Copywriter will also optimize content for different audiences and conduct A/B testing to improve conversion rates. • They will enhance existing sellers’ product and social copy, creating comprehensive communication guidelines and SOPs for sellers. • Develop engaging copy for various marketing channels including seller communications, consumer content, newsletters, in-app notifications, and website content. • Craft messaging for feature launches, promotional campaigns, and ads tailored for B2B and B2C audiences. • Collaborate with the marketing team to develop content strategies that engage and convert Truly Free Market’s target audiences. • Write and refine seller-focused content to communicate product features and marketing best practices, helping sellers to optimize their sales strategies. • Create clear and engaging consumer-facing content that enhances the user experience and fosters loyalty. • Develop and implement communication guidelines and SOPs for sellers, covering product listings and captions for Truly Free Market Social. • Write newsletter content that informs and engages both consumer and seller audiences, aligning with key marketing objectives. • Develop compelling in-app push notification copy that prompts user engagement, feature adoption, and retention. • Tailor content for B2B versus B2C audiences, adapting tone, style, and messaging to address unique needs. • Conduct A/B testing on calls-to-action and other critical copy elements to determine the most effective language, format, and positioning for maximizing engagement. • Maintain and develop Truly Free Market’s brand voice across all written content, ensuring messaging is consistent and authentic. • Manage multiple writing projects, ensuring that content is delivered on time.

🎯 Requirements

• Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field. • Experience: 2+ years of copywriting experience with a focus on B2B and B2C marketing, preferably in a digital or content marketing role. • Technical Skills : Proficiency in content management systems (e.g., WordPress) and experience with SEO and A/B testing tools such as Google Optimize, SEMrush, or similar. • Writing Skills: Strong writing, editing, and proofreading abilities with keen attention to detail and an adaptable tone for different audiences. • Soft Skills: Creative thinker, strong collaborator, and excellent communicator with the ability to manage multiple projects in a fast-paced environment. • Preferred: Experience with eco-friendly or sustainable brands and a background in both B2B and B2C content creation.