SEO Manager

August 28

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TMB (Trusted Media Brands)

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Content. Inspired by You.

501 - 1000

Description

• Partner across teams (Content, Product, Dev, Revenue) to help maintain and improve TMB’s content experiences • Build SEO dashboards and reports in Looker and Looker Studio and deliver to SEO Brand Managers and other key stakeholders • Regularly audit and measure the effectiveness of our content, providing actionable insights and recommendations • Run content audits after algorithm updates and build delta reports to highlight content drops and gains • Collaborate with product and development teams on template enhancements, site health, or recirculation opportunities • Run ad hoc reporting, using tools like SEMRush, Sistrix, Ahrefs, Screaming Frog, and Looker, and provide insights to support decision-making processes • Stay up-to-date with the latest SEO and industry trends, tools, and best practices, continuously testing and implementing new strategies

Requirements

• 5+ years of SEO experience, with direct experience working with publishers or media companies • Strong communication skills related to analysis and insight, with experience providing stakeholders performance insights and “storytelling” through data • Experience in web analytic and data visualization tools like Looker, Looker Studio, and Google Analytics (exposure to GA4 preferred), with a knack for translating data into actionable insights • High proficiency with Microsoft Excel or Google Sheets • Clear understanding of SEO best practices related to EEAT, CWV, and all it takes to be successful as a digital publisher in 2024 and beyond • Detail-oriented and self-motivated, with the ability to thrive in an agile publishing environment