Media Buyer - Paid Social

5 days ago

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Create Wellness

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Description

• About Us: Create is building the first modern creatine brand. We're a small, but mighty team that's backed by some of the best consumer investors in the world and partnered with some of the most important retailers in the industry. • At Create, we're seeking a talented Paid Social Media Buyer to join our team and lead our media buyer activities across our paid social advertising channels. • Position Overview: We are seeking a highly motivated and results-driven Paid Social Media Buyer to join our dynamic marketing team. • You will be responsible for managing and optimizing our paid social media campaigns across Meta (Facebook/Instagram), TikTok, and Snapchat platforms. • Your goal will be to drive high-quality, converting traffic, increase brand awareness, and maximize ROI for our direct-to-consumer business. • Key Responsibilities: Develop, execute, and manage paid social media campaigns across Meta, TikTok, and Snapchat. • Continuously analyze campaign performance metrics, such as CTR, CPA, ROAS, and conversion rates. • Work with the creative team to develop engaging and high-performing ad creatives. • Efficiently manage ad spend across platforms to ensure cost-effective use of the marketing budget. • Stay up-to-date with industry trends, platform updates, and emerging social media advertising strategies. • Provide regular reports on campaign performance and key metrics to the marketing team and stakeholders.

Requirements

• 2+ years of experience managing paid social media campaigns for US-based direct to consumer brands, with a proven track record of success on Meta (Facebook/Instagram), TikTok, and Snapchat platforms. • Strong analytical skills with the ability to interpret data and generate actionable insights. • Experience using multi-touch attribution partners like Northbeam and other non-platform data insights to drive decisions and results. • Ability to partner on the development of compelling ad creatives and messaging that resonate with target audiences in the health and wellness sector. • Exceptional written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams. • Ability to work in an asynch work environment. • Experience writing reports that focus on the what, the why, and the what’s next.

Benefits

• Competitive salary and performance-based incentives. • Flexible remote work arrangement. • Opportunity to work with a dynamic and creative team. • Professional development and growth opportunities. • Access to cutting-edge tools and resources.