Senior Paid Marketing Strategist - EMEA

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Description

• Typeform is a refreshingly different form builder, helping businesses collect data. • You’ll join the Demand Generation team, focusing on developing strategies for paid social channels. • As the Senior Paid Marketing Strategist, you’ll manage our paid acquisition strategy across multiple platforms, handling a six-figure monthly budget. • Lead and manage paid social channels, building and executing a clear strategy for customer acquisition. • Collaborate across teams ensuring an integrated approach to paid marketing. • Develop full-funnel strategies encompassing both demand creation and capture. • Understand that campaign success lies in users’ hands, and performance tracking takes time. • Proactively seek solutions when faced with challenges and communicate insights effectively.

Requirements

• 6+ years of experience in media buying and performance marketing, with a focus on paid social channels (e.g., Facebook Ads, LinkedIn Ads, YouTube, TikTok). • Proven ability to manage six-figure budgets while delivering strong performance. • Experience integrating influencer content into paid social strategies. • Expertise in running end-to-end campaigns—from ideation to pitch, creative briefing, implementation, and performance measurement. • Strong analytical skills, with the ability to interpret data, track performance, and communicate insights effectively. • A creative mindset, driven by results but also the ability to think outside the box in crafting impactful campaigns. • Solid understanding of digital measurement frameworks, including tagging, attribution, and incrementality. • Experience with ad servers and trafficking campaigns. • Hands-on experience in SaaS or B2B lead-generation environments, particularly within Sales or Marketing Technology sectors.