Digital Marketing Specialist
2 days ago
Description
• Responsible for the development and execution of digital marketing strategies • Work closely with stakeholders and market leaders • Help manage search engine optimization (SEO), Google Ads, and social media advertising • Create and implement strategies that drive new patient volume • Develop and maintain website content to improve SEO and user engagement • Conduct market research to understand the target audience • Track and analyze campaigns’ success using data and analytics tools • Stay up-to-date with latest digital marketing best practices and technologies
Requirements
• Bachelor’s degree in Marketing, Business or New Media • 2+ years of demonstrable experience in marketing or digital marketing roles • Proficiency in Google Ads, Google Analytics, Meta, Wordpress and other digital platforms • Excellent analytical skills to understand data, study metrics, and align strategies • Healthcare experience is preferred
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