Content Marketing Manager

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Unbounce

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Launching Landing Pages Without Knowledge of HTML, or Involving IT or Software Development • Unbounce Conversion Intelligence™ • AI-Powered Optimization With Smart Traffic • Leveraging Conversion Intelligence Insights To Create The Best-Performing Campaigns Every Time • Augmenting Marketers’ Innate Intelligence With AI Insights

201 - 500

💰 Series A on 2020-06

Description

•Serve as one of our lead content strategists for new content and campaigns, developing strategic concepts, shaping key messaging, and identifying creative distribution strategies. •Manage social media channels, including strategy development, content calendar creation, scheduling, and monitoring. •Write conversion-focused copy for organic social, email, paid media, landing pages, and websites. •Optimize existing copy based on performance data and insights identified in collaboration with other SMEs, including digital and growth marketing. •Repackage content into engaging, bite-sized formats such as short video scripts, infographics, and more. •Help develop and refine content workflows to increase efficiency. •Manage multiple projects simultaneously, tracking and communicating progress with stakeholders. •Participate in content planning and strategy sessions to guide our content marketing for Unbounce and Insightly.

Requirements

•5+ years of experience in B2B SaaS marketing, content creation, and/or copywriting, with a strong portfolio. •A bachelor’s degree in Marketing, Communications, Journalism, or a related field. •Exceptional writing and editing skills, with experience writing copy for paid channels. •A knack for repurposing content for various channels. •Familiarity with SEO principles and the ability to craft high-performing web copy. •Hands-on experience with tools like Sprout Social and Canva (experience with Figma is a plus). •Proven ability to take complex campaigns and content projects across the finish line, working with stakeholders and navigating ambiguity.

Benefits

•Flexibility and time off •Health and wellness •Growth •More perks!