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Digital Marketing Consultant

August 27

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Logo of Unifin Inc

Unifin Inc

Delivering Excellence with Passion

Omni-Channel Customer Experience • Customer Support • Order Processing • Help Desk • Application Review

501 - 1000

Description

• Oversee and manage MailWiz and SendGrid systems, ensuring optimal performance and deliverability. • Develop and execute email and text messaging campaigns focused on debt collection, including content creation, design, and deployment. • Monitor and analyze campaign performance, using data to drive continuous improvement. • Troubleshoot technical issues related to email delivery and system performance. • Ensure all communications comply with relevant regulations and best practices (e.g., CAN-SPAM Act, GDPR). • Collaborate with the team to align email and text messaging strategies with overall business objectives. • Can optimized paid social advertising and lead-generating campaigns to reach audiences and drive conversions. • Led preparations for a complete website redesign, including gaining buy-in among executive leadership. • Design multi-channel solutions to support audience acquisition, growth, retention, engagement, and lifecycle.

Requirements

• Proven experience in managing email marketing systems, preferably with MailWiz and SendGrid. • Strong technical skills, including troubleshooting and optimizing email deliverability. • Proficiency in HTML/CSS for email design. • Excellent writing and editing skills, with the ability to create compelling and engaging content. • Experience with graphic design tools (e.g., Adobe Creative Suite) for creating email templates and visuals. • Strong analytical skills, with the ability to interpret data and make data-driven decisions. • Knowledge of email marketing regulations and best practices. • Ability to work independently and manage multiple projects simultaneously. • Must have availability to work a flexible schedule between 8 am- 6 pm CST Monday- Sunday, with two rest days per week to be determined by client.

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