Senior Associate - Paid Media

November 27

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Unisys

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Applications • Business Processes • Change Management • Cloud Data and Analytics • Cloud Management

10,000+ employees

Founded 1980

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💰 Post-IPO Debt on 2020-10

Description

• Develop long and short-term paid media strategies for maximum impact. • Execute a combination of audience development, segmentation, and hyper targeting campaigns to reach ideal customers across business lines. • Manage campaign development and deployment across vendors, platforms and internal stakeholders. • Contribute to ABM campaign development and execution with stakeholders and vendors. • Coordinate and manage ad creative trafficking across vendors and platforms. • Monitor and optimize paid media campaigns across various channels, including programmatic, CTV, OOH and other industry-standard channels. • Manage budgets; monitor and adjust spend in real time across multiple tracking tools. • Maintain measurement strategies for campaigns, leveraging using UTMs/SFDC campaign codes and other methods. • Identify innovative ways to reach target audiences leveraging various media channels. • Research and report relevant trends in cross-channel tactics and platforms, including social, search, programmatic, OOH, DOOH, Tier 1 pubs, endemic, etc. • Manage billing and invoice process with media vendors. • Own communication and recurring meetings with media vendors and other partners. • Collaborate with cross-functional teams, including content, creative, communications/PR, web publishing, and social, to align paid media efforts with overall marketing goals. • Stay on top of paid media best practices and general marketing trends.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. • Expert knowledge of paid media strategy development, campaign creation, management and optimization. • 5+ years experience running B-B global media campaigns across: social, search, programmatic, OOH, DOOH, Tier 1 pubs, endemic, etc. • Possess an understanding of omnichannel paid media strategies on a global scale. • 3+ yrs experience running ABM campaigns. • Excellent project and time management skills. • Ability to thrive in a remote work environment. • Effective communication and collaboration skills. • Knowledge of website analytics measurement methodology and measurement platforms, including Google Analytics and Campaign Manager 360. • Knowledge of common ad platforms to support and execute across channels when team members are out, specific to B-B (LinkedIn, search, programmatic). • Strong analytical, results-driven mindset. • Excellent writing and presentation skills.