Event Marketer

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Upbound

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

☁️ SaaS

🏢 Enterprise

Description

• Upbound is seeking a highly organized and dynamic Event Marketer to join our Marketing team. • This role is ideal for someone passionate about creating impactful experiences that drive brand engagement and generate leads. • The Event Marketer will oversee the planning and execution of webinars, field marketing events, and corporate events, ensuring each initiative aligns with our marketing goals and delivers measurable results. • You’ll have the opportunity to be creative, analytical and data-driven (with an emphasis on organized processes) for event logistics and reporting. • Plan, promote, and execute webinars to educate and engage target audiences. • Collaborate with content, product, and sales teams to develop compelling webinar topics and secure speakers. • Manage webinar platforms (e.g., Zoom, On24) to ensure seamless execution. • Track registration, attendance, and engagement metrics; analyze results to improve future performance. • Organize and execute regional in-person events such as roadshows, meetups, and lunch-and-learns. • Partner with sales and regional teams to identify key markets and target attendees. • Coordinate event logistics, including venue selection, catering, signage, and on-site setup. • Manage follow-up strategies to convert attendees into leads and customers. • Lead the planning and execution of larger-scale corporate events, including trade shows, conferences, and company-hosted summits. • Collaborate with cross-functional teams to align event objectives with overall marketing strategies. • Handle vendor relationships, budgets, and timelines to ensure events are delivered on schedule and within scope.

Requirements

• Have at least 2 years of experience in marketing with at least one year in events marketing. • Love to plan. You’re a details person. You bring passionate for organized processes that are well tracked and well managed. • Have great communication skills and natural leadership. Working closely with the sales team, vendors, executives and open source community leaders does not phase you in the slightest. • Understand marketing attribution, metrics and reporting. You’ll be responsible in ensuring events are tied to business objectives. • Have experience with Lead generation. • Have experience in cloud infrastructure and/or open source technologies and related events. • Know Hubspot, On24, Zoominfo and similar marketing technology. • Have worked in a remote/distributed startup before and can bring that experience to bear at Upbound.