Marketing and Communications Manager

6 days ago

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Penny Appeal USA

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sustainable programs • digital divide • OrphanKind • Income Generation • charity Water

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Description

• Strategic Leadership: Develop and implement a high-level, comprehensive marketing and communications strategy in partnership with the CMO. • Align marketing initiatives with organizational goals and mission. • Campaign Management: Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes. • Develop donor relations loyalty campaigns and create life-cycle communication plans for all donors/supporters. • Content Creation: Manage paid media strategies and campaigns, including Google and social media advertisements. • Direct and oversee PPC and paid social campaigns to enhance digital revenue generation. • Platform Integration: Oversee transitions and integrations of CRM and fundraising platforms, ensuring seamless operations. • Brand Partnerships: Rethink brand partnerships with a focus on existing partners while establishing new relationships to expand our impact. • Project Management: Use project management tools to track campaign progress and metrics. • Lead brainstorming meetings for new campaign launches, manage fundraising campaigns, and ensure on-time and on-budget delivery of marketing campaigns. • International Communication: Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives. • Market Evaluation: Regularly evaluate the marketplace to gain a competitive advantage via marketing and positioning campaigns. • Evaluate the impact of marketing programs in achieving their stated objectives, including impact and retention. • Collaboration: Work closely with graphic designers, internal stakeholders, external agencies, and vendors.

Requirements

• Passion for Change: A strong belief in the power to change the world through charitable work. • Experience: 5+ years of experience in marketing, with a bachelor’s degree in marketing, business, or a related field. • At least 2 years of experience managing contractors and team members. • Proven experience in poverty relief is mandatory. • Sector Knowledge: 2+ years of experience in designing, implementing, and managing complex communication and promotional campaigns addressing issues of poverty and socio-economic disparities in diverse cultural and geographic contexts. • Analytical Skills: Strong understanding of monitoring, evaluation, and experience in utilizing data for decision-making and marketing improvement. • Project Process: Familiarity with the marketing project process, including creative briefs, project kick-offs, copywriting, creative reviews, etc. • Digital Marketing: Exposure to digital and direct response marketing. Strong creative outlook, written and verbal communication skills. • Creative Writing: Competence as a creative writer with an eye for great emails and landing pages. • Project Management: Strong project management skills and the ability to work independently to drive processes to completion. • Strong problem-solving ability, including metrics-driven thinking. • Judgment: Exercise sound judgment utilizing your background experiences in real-time. • Cultural Competence: Ability to work effectively with people from culturally diverse backgrounds.