Marketing and Communications Manager

November 15, 2024

⚔️ Virginia – Remote

Although this job is listed in Virginia, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

🗣️ Communications

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Penny Appeal USA

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Penny Appeal USA is a nonprofit organization dedicated to providing various humanitarian aid efforts worldwide. The organization focuses on numerous relief efforts, including providing clean water, feeding the hungry, and supporting orphans. It operates charitable programs that focus on emergency response, income generation, and religious giving like Zakat. Penny Appeal USA also conducts special campaigns to address urgent needs in crisis areas such as Palestine, Lebanon, and Bangladesh. They encourage donor involvement through various giving options and volunteer opportunities. As a 501(c)(3) nonprofit, Penny Appeal USA strives to make significant impacts with small donations by leveraging partnerships and strategic aid distribution.

sustainable programs • digital divide • OrphanKind • Income Generation • charity Water

11 - 50 employees

🤲 Charity

🤝 Non-profit

🌍 Social Impact

📋 Description

• Strategic Leadership: Develop and implement a high-level, comprehensive marketing and communications strategy in partnership with the CMO. • Align marketing initiatives with organizational goals and mission. • Campaign Management: Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes. • Develop donor relations loyalty campaigns and create life-cycle communication plans for all donors/supporters. • Content Creation: Manage paid media strategies and campaigns, including Google and social media advertisements. • Direct and oversee PPC and paid social campaigns to enhance digital revenue generation. • Platform Integration: Oversee transitions and integrations of CRM and fundraising platforms, ensuring seamless operations. • Brand Partnerships: Rethink brand partnerships with a focus on existing partners while establishing new relationships to expand our impact. • Project Management: Use project management tools to track campaign progress and metrics. • Lead brainstorming meetings for new campaign launches, manage fundraising campaigns, and ensure on-time and on-budget delivery of marketing campaigns. • International Communication: Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives. • Market Evaluation: Regularly evaluate the marketplace to gain a competitive advantage via marketing and positioning campaigns. • Evaluate the impact of marketing programs in achieving their stated objectives, including impact and retention. • Collaboration: Work closely with graphic designers, internal stakeholders, external agencies, and vendors.

🎯 Requirements

• Passion for Change: A strong belief in the power to change the world through charitable work. • Experience: 5+ years of experience in marketing, with a bachelor’s degree in marketing, business, or a related field. • At least 2 years of experience managing contractors and team members. • Proven experience in poverty relief is mandatory. • Sector Knowledge: 2+ years of experience in designing, implementing, and managing complex communication and promotional campaigns addressing issues of poverty and socio-economic disparities in diverse cultural and geographic contexts. • Analytical Skills: Strong understanding of monitoring, evaluation, and experience in utilizing data for decision-making and marketing improvement. • Project Process: Familiarity with the marketing project process, including creative briefs, project kick-offs, copywriting, creative reviews, etc. • Digital Marketing: Exposure to digital and direct response marketing. Strong creative outlook, written and verbal communication skills. • Creative Writing: Competence as a creative writer with an eye for great emails and landing pages. • Project Management: Strong project management skills and the ability to work independently to drive processes to completion. • Strong problem-solving ability, including metrics-driven thinking. • Judgment: Exercise sound judgment utilizing your background experiences in real-time. • Cultural Competence: Ability to work effectively with people from culturally diverse backgrounds.