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Marketing and Communications Manager

June 18

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Logo of Penny Appeal USA

Penny Appeal USA

We are a humanitarian organization seeking to end the cycle of poverty, domestic and abroad. 🍊

sustainable programs • digital divide • OrphanKind • Income Generation • charity Water

11 - 50

Description

• Develop and implement a high-level, comprehensive marketing and communications strategy • Align marketing initiatives with organizational goals and mission • Lead the execution of marketing programs from start to finish • Manage paid media strategies and campaigns • Oversee transitions and integrations of CRM and fundraising platforms • Rethink brand partnerships with a focus on existing partners • Use project management tools to track campaign progress • Maintain effective internal communications • Regularly evaluate the marketplace to gain a competitive advantage • Work closely with graphic designers, internal stakeholders, external agencies, and vendors

Requirements

• 5+ years of experience in marketing • Bachelor’s degree in marketing, business, or a related field • At least 2 years of experience managing contractors and team members • Proven experience in poverty relief mandatory • 2+ years of experience in designing, implementing, and managing complex communication and promotional campaigns addressing poverty and socio-economic disparities • Strong understanding of monitoring, evaluation, and experience in utilizing data for decision-making and marketing improvement • Familiarity with the marketing project process • Exposure to digital and direct response marketing • Competence as a creative writer with an eye for great emails and landing pages • Strong project management skills and the ability to work independently • Strong problem-solving ability • Ability to work effectively with people from culturally diverse backgrounds

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