Defi Marketing Lead
November 19
Description
• Spearhead Usual’s marketing efforts in the decentralized finance sector. • Curate and implement a global marketing vision tailored to Usual’s mission and audiences. • Strategize and execute marketing activities and campaigns that resonate with DeFi participants, institutional partners, and retail users. • Manage and contribute to Usual’s editorial pipeline and community engagement. • Collaborate with partners on co-marketing initiatives and track campaign effectiveness. • Own the intern account for creative community engagement.
Requirements
• Proven copywriting expertise with the ability to adapt tone and style across various platforms. • Deep understanding of financial mechanisms, DeFi concepts, and Usual’s tokenomics, products, and overarching vision. • Familiarity with protocols, smart contract mechanics, and the evolving financial ecosystem within DeFi. • Strong organizational skills to juggle multiple streams of work across diverse teams. • Knowledge of community dynamics within DeFi, with an ear to the ground for trends and market sentiment. • Creative mindset with a flair for producing engaging and memorable content.
Benefits
• Flexibility to work remotely • Direct influence on Usual’s community growth and ecosystem expansion • Collaborate with a dynamic, innovative team building the future of decentralized finance
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