Marketing Analyst

September 3

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We understand that the world is already overpopulated with IT consultancies, each offering the same types of services$1. .$1

Collaboration & Workforce Productivity • Enterprise Software • Cloud Computing • Technology Infrastructure • Applications & Product Development

11 - 50

Description

• As a Marketing Analyst, craft and execute marketing strategies to drive growth. • Develop and implement marketing strategies tailored to the North American data center market. • Design and execute multi-channel marketing campaigns to generate qualified leads. • Write, edit, and publish high-quality content across various platforms. • Develop and execute PR plans to enhance brand image and reputation. • Oversee digital marketing efforts including SEO, SEM, email campaigns, and social media. • Conduct market research and analyze market trends to identify opportunities for growth. • Measure and analyze the performance of marketing campaigns and make recommendations for optimization.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Journalism, or related field. • MBA or master’s degree preferred. • 5+ years in marketing with a focus on B2B technology or data center solutions. • Proven experience in lead generation and revenue growth. • Proficiency in Google Ads, Google Merchant Center, Google Tag Manager, social media marketing tools, analytics platforms (e.g., Google Analytics), and content management systems (e.g., WordPress, Magento). • Basic understanding of HTML/CSS. • Proven experience conducting market research and competitive analysis specifically for the North American market. • Ability to analyze market trends, customer behavior, and purchasing patterns to develop data-driven strategies. • Expertise in social media strategy, content creation, and analysis, including using social media analytics tools to drive engagement and optimize performance. • Excellent written and verbal communication skills, analytical thinking, project management abilities, and the capability to thrive in a fast-paced environment. • Strong portfolio of published work and demonstrated ability to create engaging content and execute effective PR campaigns.