Valla
Valla is a legal platform designed for workers in the UK, allowing individuals to raise complaints, settle with employers, or navigate Tribunal cases without the burden of high legal costs. The platform offers tools for managing legal cases, including templates for legal documents, coaching guides, and expert support services to assist self-representers throughout the legal process. Valla aims to make legal support accessible and affordable, emphasizing transparency in pricing and a user-friendly experience for those seeking justice in employment issues.
Email and CRM Manager
February 12
Valla
Valla is a legal platform designed for workers in the UK, allowing individuals to raise complaints, settle with employers, or navigate Tribunal cases without the burden of high legal costs. The platform offers tools for managing legal cases, including templates for legal documents, coaching guides, and expert support services to assist self-representers throughout the legal process. Valla aims to make legal support accessible and affordable, emphasizing transparency in pricing and a user-friendly experience for those seeking justice in employment issues.
📋 Description
• As our email and CRM manager, you’ll review, develop and optimise our email campaigns and automations to create highly relevant, personalised customer journeys that improve engagement with Valla. • Develop and execute email and CRM strategy • Use customer insights, data, and automation to create highly relevant, personalised email campaigns • Develop email campaigns to support customers through every stage of their legal journey • Develop and optimise lifecycle campaigns to increase lead/signup engagement, conversion, revenue and ARPU • Use performance data, customer journey mapping and insights to identify opportunities to improve lead/signup engagement, conversion and ARPU • Work with the marketing team and designer to create new landing pages and marketing assets to support email campaigns • Work with our technical/legal writer to review or develop any new content needed • Monitor performance, stay on top of industry trends, data and email best practice • Ensure compliance with GDPR and maintain accurate CRM data
🎯 Requirements
• 5+ years hands-on email marketing automation experience, preferably in a tech startup/scaleup • 5+ years experience managing marketing/email automation and CRM systems, ideally Hubspot and Sendgrid • Deep understanding of GDPR compliance, data and email marketing best practices • Strong communication skills and email copy writing
🏖️ Benefits
• 33 days holiday (pro rata) • Company pension scheme • Fully remote working (UK based) • Supportive and collaborative team environment
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