Content Strategist - Marketing

April 3

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Logo of Valorx

Valorx

Valorx is a company that enhances Salesforce functionality by integrating live spreadsheet capabilities into the platform. Their products, such as Valorx Fusion and Valorx Wave, allow users to manage complex quoting, forecasting, and sales processes directly within Salesforce, leveraging the familiar spreadsheet experience. With a focus on improving data management and operational efficiency, Valorx aims to streamline workflows for sales teams, finance departments, and other business operations.

πŸ“‹ Description

β€’ Develop and own the comprehensive content strategy that supports marketing objectives and enhances the Valorx brand. β€’ Define target audience personas and align content strategies to meet their needs and preferences. β€’ Create a wide range of content types, including blogs, guides, case studies, website copy, video scripts, email campaigns, and social media posts. β€’ Partner with the web team to ensure website content is optimized for both UX and SEO. β€’ Maintain a consistent brand voice and tone across all content. β€’ Manage content calendars, ensuring timely delivery of projects. β€’ Oversee the review and approval process for content to ensure quality and alignment with brand standards. β€’ Leverage analytics tools to track content performance and optimize strategies. β€’ Work closely with the product team to develop technical content that showcases the value and capabilities of Valorx solutions. β€’ Partner with sales to create enablement materials, including pitch decks, one-pagers, and FAQs. β€’ Collaborate with customer success to produce content such as testimonials, success stories, and user guides. β€’ Coordinate with external agencies, freelancers, and designers as needed to scale content production.

🎯 Requirements

β€’ Bachelor’s degree in marketing, communications, journalism, or a related field. β€’ 5+ years of experience in content strategy, content marketing, or a similar role, preferably in B2B technology or SaaS. β€’ Exceptional writing and editing skills with a portfolio of relevant work. β€’ Experience with SEO best practices and content optimization tools. β€’ Proficiency in content management systems (CMS), such as WordPress. β€’ Familiarity with marketing automation tools (e.g., Marketo) is a plus. β€’ Experience with tools like Google Analytics and Google Tag Manager.

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