Director, Public Relations

August 23

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Veeam Software

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Radical Resilience starts with Veeam. Keep your business running with the #1 Global Market Leader.

Data Protection • Virtual Environment Management • Data Management • Backup • Backup and Recovery

5001 - 10000

💰 Private Equity Round on 2019-01

Description

• Spearhead the EMEA communications strategy, driving execution toward desired results. • Adapt clear messaging that supports Veeam’s umbrella awareness and brand reference program. • Oversee the execution of influencer activities across the region, with a specific focus on thought leadership programs and analyst relations, to drive Veeam’s brand visibility and reputation. • Manage and support a network of PR agencies to ensure KPIs are met; keep the team informed and motivated, working together and sharing best practices while utilizing the entire team for solid execution and maximizing Veeam’s brand awareness and thought leadership opportunities across media and other influencers. • Advance and drive the positioning program for regional executives that includes the creation of storylines/unique angles of opinion • Budget management with forecasting and planning; focus on delivering a strong return from PR activities, with complete alignment to sales and marketing plans for EMEA • Manage regional spokesperson development program in line with corporate messaging and priorities. • Development and support of external messaging on Veeam’s technology and solutions through tight collaboration with key regional and corporate stakeholders • Liaison and ongoing engagement with Veeam´s partner ecosystem to support strategic campaigns thought leadership, and customer references. • Drive special communication projects in support of critical corporate communications priorities. • Deep involvement in the region’s customer reference program (focus on win stories and joint communications activities) • Close collaboration with the region’s Senior Vice President on strategic internal communications and employee all-hands • Drive high-stakes and special projects, including M&A, crisis, and issues management.

Requirements

• A minimum of 10 years in communications (agency and in-house positions) and/or marketing communications experience, ideally in a Business-to-Business (B2B) industry. • Proven experience within PR, AR, as well as with other communications disciplines and marketing functions in the B2B technology industry (ideally with PR agency experience). • Proven track record of developing and driving successful programs, campaigns, and thought leadership initiatives, including experience in content development within a relevant field or industry and ability to consistently deliver creative, original thinking across multiple topics. • Experience in leading a high-performing international team. • Ability to successfully manage and support a network of PR agencies and third-party vendors • Knowledge of/relationships with key industry and business media across EMEA as well as relevant analysts as a bonus that has led to impactful, consistent media coverage and results. • Proficient English language speaker and writer.