PPC Specialist

May 4, 2023

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Amazon Sales • Paid Social Advertising • Conversion Rate Optimization • Paid Search Marketing • Website Development

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Description

• Full understanding and execution of Amazon PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display • Plan, manage, and execute Amazon PPC Campaigns for multiple clients simultaneously. • Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs. • Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size • Communicate with those clients on at least a weekly basis, providing quality and frequent cadences • Present quarterly forecasting and performance to all brands in your book of business • Leverage all analytical and reporting tools available to extract maximum value from available information • Create and analyze performance reports to inform relevant teams. • Maintain strong media and technology vendor relationships and act as a resource for industry data and trends. • Constantly learn and experiment new effective bidding, ad placement, and management techniques. • Manage and leverage each campaign's risk and loss pool for ongoing testing and experimentation. • Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets. • Participate in budget allocation for different channels and platforms.

Requirements

• 2-4 years of Amazon PPC experience for CPG brands • A track record in driving success in multiple KPI’s for your CPG brands, including ROAS, Total Sales Growth, CAC, etc. • Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital. • Excellent organization, tactical, analytical/data management, Excel, and communication skills

Benefits

• Remote work