Digital Media Buyer

June 19, 2024

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VENDO

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VENDO is a full-service digital growth partner that specializes in marketplace management, media buying, and marketing. With expertise in managing major platforms such as Amazon, Walmart. com, TikTok Shop, and Target. com, VENDO offers comprehensive strategies including influencer marketing, affiliate marketing, email and SMS campaigns, and User Generated Content (UGC). The company differentiates itself with deep relationships and unparalleled knowledge, executing expert strategies designed to drive continuous growth and flip marketplace dynamics. Operating for over 25 years with extensive experience across 10 international markets, VENDO aims to amplify brands through retail media, programmatic advertising, connected TV, and paid search and social management.

Amazon Sales • Paid Social Advertising • Conversion Rate Optimization • Paid Search Marketing • Website Development

51 - 200 employees

🛍️ eCommerce

📋 Description

• Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously. • Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc. • Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs. • Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions. • Create and analyze campaign performance reports to inform relevant teams. • Prepare research and insights to inform ongoing media recommendations. • Manage budget allocations and bid parameters to deliver most efficient results. • Maintain strong media and technology vendor relationships and act as a resource for industry data and trends. • Constantly learn and experiment with new effective bidding, ad placement, and management techniques. • Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation. • Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets. • Participate in budget allocation for different channels and platforms.

🎯 Requirements

• Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients. • Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing. • Knowledge of Google Ads, Facebook/Meta ads, TikTok. • Excellent organization, tactical, analytical/data management, Excel, and communication skills.

🏖️ Benefits

• Remote/Telecommute role