SEO Strategist

May 11

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VERB Interactive

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VERB provides inspired marketing for the best travel experiences.

201 - 500

Description

• Manage day-to-day SEO activities for retainers and new builds • Manage pre and post launch SEO activities for new builds and launches by coordinating SEO tasks • Use a variety of SEO tactics (site architecture, on-page, off-page, local SEO) to improve clients’ visibility in search results, and create and present reports to clients that provide insight and rational to those tactics and recommendations • Manage backlink profiles for client sites including developing and implement link building strategies and other off-page optimization tactics • Work with the SEO team lead to develop and implement an integrated SEO strategy for clients • Continuously think of ways to improve SEO strategies and tactics and help implement those changes • Use a suite of tools to monitor and troubleshoot client SEO performance • Perform SEO activities including, but not limited to, keyword research, competitor research, content, and website performance analysis • Maintain SEO keywords and trends charts • Follow up with the Accounts team and other departments as required to ensure relevant tasks are completed • Stay up to date on SEO and integrated marketing trends and work closely with multiple internal teams to incorporate SEO research into other channels • Coordinate with PPC teams on SERP strategy • Provide client SEO training, as required • Participate in SEO team training activities and assist with other SEO activities as required

Requirements

• 2+ years of SEO experience • Post-secondary education in marketing, communications, or equivalent experience • Demonstrated knowledge of ranking factors and SEO best practices along with the ability to drive search performance through a variety of SEO tactics • Working knowledge of CMS’ (content management systems) such as Wordpress and Drupal, with recent experience identifying and fixing on-site SEO technical issues • Experience managing SEO for websites with Wordpress and Drupal • Experience crawling and analyzing websites for technical SEO issues • Proven experience managing domain indexing with Google Search Console • Knowledge of technical SEO tools (i.e., Screaming Frog, DeepCrawl, etc.) and keyword tools (i.e., SEMRush, Ahrefs, etc.) • Experience managing organic search efforts for multiple clients, focus on hospitality and tourism an asset • Working knowledge of Google Analytics or other analytics tools • Knowledge of robots.txt, regular expressions and schema markup • Comfortable presenting reports to clients and able to clearly explain rationale for decision making • Demonstrated ability to write and create content for SEO • Able to take constructive criticism as a learning opportunity and apply feedback as needed • Proven ability to manage multiple projects simultaneously • Strong attention to detail, analytical and problem-solving skills • Excellent written and verbal communication • Highly organized with the ability to function in a fast-paced business environment • Familiarity with GBP listings and/or social media campaigns is considered an asset

Benefits

• 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims • A wellness spending account • Company matching RRSP program • Top up for Parental/Pregnancy leave • Remote and flexible work arrangements • Transit and fitness discounts • Recreational sports teams • Learning and development opportunities with a multitude of resources • Internal recognition programs