Director of Demand Generation

August 23

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💰 $60M Series C on 2021-11

Description

• Develop and implement a cohesive demand generation strategy - inclusive of lead generation, ABM, and lifecycle - to drive qualified accounts through the funnel to the sales organization • Plan, implement, and measure multi-channel demand generation programs to drive brand awareness, inbound pipeline generation, target account engagement, and accelerated inbound revenue • Efficiently and consistently engage our ICP through the creation and execution of multi-channel campaigns leveraging performance marketing, email marketing, sponsorships, and more • Hands-on execution within all channels, with the management of performance marketing contractors. • Deep understanding and ownership of the funnel with accountability to pipeline & revenue results, championing a data-driven culture by establishing KPIs, leveraging analytics to optimize our programs, and consistently recommending improvements. • Act as a true partner to our sales team to deeply understand our ICP and their territories to build a consistent feedback loop to improve marketing campaigns

Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. • 7+ years of experience in demand generation, revenue marketing, or growth marketing in a hands-on execution role, with experience leading teams • Experience building and executing enterprise demand generation strategies across various paid and organic channels, with a successful track record in exceeding pipeline targets • Deep understanding and experience with account-based marketing (ABM) strategies and tools. • Excellent communication skills, both written and verbal, with the ability to present clearly to your peers and an executive audience • Proficiency in marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce).Strong analytical skills with a data-driven approach to optimizing marketing efforts.