Member Marketing Associate

May 22

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Vida Health

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Mobile Healthcare • Consumer and Enterprise Services • Chronic Condition Management • Digital Healthcare • Behavioral and Emotional Health

501 - 1000

Description

• Support the development and delivery of print, email, SMS and other content requirements. • Manage member marketing calendar, scheduling and deployment. • Continuously A/B test and optimize campaigns to drive incremental gains in conversion and engagement. • Monitor and analyze campaign performance. • Leverage data-driven insights to inform the messaging strategy for each lifecycle stage of customers. • Be a positive contributor on a small and nimble team. • Be willing to tackle new projects as they come up. • We value collaboration and openness in communication, both within the team and with colleagues outside of our team, particularly across cross-functional projects. • We value generosity of time and spirit with asks outside your responsibilities when they are for the organization’s good.

Requirements

• Bachelor's Degree. • Previous experience working with email marketing platforms like Braze, Salesforce Marketing Cloud etc. • Ability to solve problems, seek automations and provide solutions. • Self-starter comfortable operating in a dynamic and fast-paced environment. • Creative and resourceful- able to come up with out-of-the-box ideas and bring them to life. • Incredible attention to detail and execution-oriented. • Team player who can effectively partner with other key stakeholders. • Passionate about digital health and/or changing the status quo of healthcare. • Basic HTML knowledge.

Benefits

• Support the development and delivery of print, email, SMS and other content requirements. • Manage member marketing calendar, scheduling and deployment. • Continuously A/B test and optimize campaigns to drive incremental gains in conversion and engagement. • Monitor and analyze campaign performance. • Leverage data-driven insights to inform the messaging strategy for each lifecycle stage of customers. • Be a positive contributor on a small and nimble team. • Be willing to tackle new projects as they come up. • We value collaboration and openness in communication, both within the team and with colleagues outside of our team, particularly across cross-functional projects. • We value generosity of time and spirit with asks outside your responsibilities when they are for the organization’s good.