Senior Manager - Customer Marketing ASO

September 25

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Virta Health

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healthcare • diabetes • corporate wellness • health tech • Digital health

201 - 500

Description

• Virta Health is on a mission to transform diabetes care and reverse type 2 diabetes epidemic. • Seeking a strategic and experienced customer marketer to help drive marketing access and activation goals. • Collaborate with PBMs, ASOs, health plans, and employer clients to increase member enrollment with Virta. • Ideal for an experienced healthcare/ASO marketer who is a self-starter and strong relationship-builder. • Enjoy both strategic and tactical elements, from developing tailored marketing plans to executing multi-channel campaigns.

Requirements

• 10+ years of professional experience developing and managing integrated marketing communications plans and strategies (digital and traditional marketing) • Experience working directly with clients on developing marketing strategies and driving enrollment • A bachelor’s degree in marketing, communication, public relations or business (MBA a plus) • A strong understanding of the nuances of B2B2C+ marketing, ideally within healthcare • Ability to effectively communicate with customers and build relationships, while also applying skillful negotiation to get customers to ‘yes’ to secure reach, frequency, and messaging autonomy • Excellent problem-solving, internal/external project management, presentation, and analytical skills with good business acumen (quant/qual) • Self-motivated and enjoy driving multiple projects simultaneously in a fast-paced environment • Skillfully manage internal stakeholders by prioritizing tasks and guiding expectations, ensuring focus on the most impactful initiatives while maintaining positive relationships.