Digital Coordinator - Email Marketing
October 17
Description
•Our client is a Discount Variety Retailer with over 380 stores nationally. •Their purpose is to help all Australians save money every day. •They are currently seeking a Digital Coordinator to collaborate closely with the marketing team. •Focus on developing and enhancing email and CRM programs and strategies. •Job Responsibilities: •Build, deploy, and report on email campaigns aligned with brand objectives and marketing goals. •Track and report on key email performance metrics and provide actionable insights. •Conduct A/B tests on email content, subject lines, and send times. •Monitor subscriber list to minimise churn and identify opportunities for improvement. •Use CRM tools to create trigger-based sends and automated workflows. •Utilise customer insights to build targeted segments and personalise email content. •Work closely with the broader marketing team for alignment. •Ensure compliance with data privacy laws and regulations.
Requirements
•2 years' experience in email marketing, preferably in the retail or FMCG industry. •Proficient in email/CRM platforms, particularly Klaviyo. •Experience with A/B testing, analytics tools, and performance reporting to provide insights and optimisation recommendations. •Ability to use data for audience segmentation and optimise communication strategies. •Capable of prioritising tasks and adapting to changes in a fast-paced environment. •Strong attention to detail in creating engaging, mobile-optimised content. •Excellent written and verbal communication skills, with the ability to collaborate across departments (design, marketing, legal, etc.). •Marketing/Digital qualification. •Basic knowledge of HTML for template customisation.
Benefits
•Permanent work-from-home set-up •Dayshift (Australian business hours) •Full-time job •HMO •Paid leave •Christmas Bonus equivalent to 1 month's wage (pro-rata)
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