Multichannel marketing • eDetailing • Interactive Visual Aids • Localization • Veeva Integration
501 - 1000 employees
Founded 2012
🤝 B2B
💊 Pharmaceuticals
⚕️ Healthcare Insurance
💰 Venture Round on 2019-06
July 25, 2024
Multichannel marketing • eDetailing • Interactive Visual Aids • Localization • Veeva Integration
501 - 1000 employees
Founded 2012
🤝 B2B
💊 Pharmaceuticals
⚕️ Healthcare Insurance
💰 Venture Round on 2019-06
• Develop and execute innovative concepts and designs that elevate the brand across various projects, ensuring they not only meet but exceed business objectives. • Craft visually compelling narratives by creating impactful stories that resonate across digital, print, and broadcast channels. • Ensure brand consistency and alignment: • Ensure all creative outputs strictly adhere to the organization's brand identity, message, and values. • Maintain consistency across all platforms and materials. • Ensure the quality of materials delivered to clients. • Be at the forefront of design trends, technologies, and methodologies. Apply these insights to ensure the brand remains relevant and competitive. • Manage the design process in tasks from research and ideas, sketches and concepts to realization with the help of the team into a ready-to-launch campaign • Lead and collaborate with the creative team: • Analyze current approaches, visualize, and propose improvements. • Identify strengths, weaknesses, and any skill gaps that need to be addressed. • Lead, mentor, and inspire a diverse team of creative professionals, fostering a collaborative and supportive environment that encourages innovation and creativity. • Effective collaboration on cross-department level: • Participate in brainstorming sessions with clients and the creative team. • Build and maintain strong relationships through effective communication, transparency, and delivering on promises. • Work closely with marketing and brand strategy teams to refine and evolve the brand’s visual and messaging strategy. • Work closely with Account Department to promote design services and demonstrate how other departments can benefit from its expertise. • Increase unit profitability by analyzing the profitability and identify areas where costs can be reduced, and efficiencies gained.
• 10 years of relevant experience, with 5+ years as a creative director in an agency or corporate setting • Strong understanding of marketing principles and best practices, including knowledge of marketing channels (digital, print, broadcast), content marketing strategies, customer personas, and journeys. • Background in creative roles (digital marketing, graphic design, production art) • Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget • Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print • Strong portfolio, demonstrating a proven track record of developing innovative and visually compelling concepts and designs. • Demonstrated ability to manage and mentor high-performing, diverse design teams. • Strong creative vision, with an eye on business objectives • The ability to understand client needs and translate them into impactful creative solutions. • Experience in project management, with a focus on creative direction • Ability to think strategically and translate a creative vision into an executable plan • Great communication and collaboration skills to work effectively cross-functionally and with agency partners • Storytelling skills - the ability to craft narratives that resonate with audiences across various channels.
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