VisionPoint Marketing
VisionPoint Marketing is a marketing services company focused on providing enrollment marketing, brand, and CRM solutions for higher education institutions. The company helps universities, community colleges, graduate, and online programs with strategies to increase enrollment, improve brand perception, and reach new target audiences. Their services include CRM consultation, media, SEO, and creative solutions, aimed at helping educational institutions achieve their primary and pressing goals. VisionPoint Marketing is recognized by Google and Slate as premier and preferred partners, demonstrating their influence and capability in the marketing sector.
Integrated Marketing • Web Design & Development • Branding • Visual Design • Content Strategy
Digital Marketing Specialist
August 27, 2024
VisionPoint Marketing
VisionPoint Marketing is a marketing services company focused on providing enrollment marketing, brand, and CRM solutions for higher education institutions. The company helps universities, community colleges, graduate, and online programs with strategies to increase enrollment, improve brand perception, and reach new target audiences. Their services include CRM consultation, media, SEO, and creative solutions, aimed at helping educational institutions achieve their primary and pressing goals. VisionPoint Marketing is recognized by Google and Slate as premier and preferred partners, demonstrating their influence and capability in the marketing sector.
Integrated Marketing • Web Design & Development • Branding • Visual Design • Content Strategy
📋 Description
• Collaborate with Marketing Strategists and Account Directors in the execution of digital marketing strategies • Execute advertising campaigns for multiple clients across digital marketing channels • Consult with analytics team to manage marketing metrics and contribute to campaign reports • Utilize reporting tools and Google Analytics to optimize campaign performance • Maintain knowledge of CRO best practices and digital media channels
🎯 Requirements
• Bachelor’s degree in Marketing or a related field, or equivalent experience • 2+ years of experience in a comparable role is preferred • Solid understanding of Google Analytics and digital marketing metrics • Currently hold or be able to obtain Google Ads and Google Analytics certifications • Strong verbal, written and interpersonal skills • Impeccable organizational skills and attention to detail • Passion to deliver work that’s excellent and efficient • Ability to effectively plan and take proactive action • Thirst for knowledge and passion to learn and grow • Sense of ownership and accountability • Willingness to actively contribute to VisionPoint’s culture
🏖️ Benefits
• Health insurance • PTO and 401k • Strong culture • Team member satisfaction
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