VISO TRUST
Cybersecurity • Third Party Risk Management • Automation • Artificial Intelligence • Machine Learning
Principal Growth Marketing Manager
September 10
VISO TRUST
Cybersecurity • Third Party Risk Management • Automation • Artificial Intelligence • Machine Learning
Description
• Lead marketing efforts for a Series A cybersecurity risk management startup. • Develop and execute comprehensive marketing strategies aligned with business goals. • Own demand generation initiatives using digital marketing channels to generate leads. • Craft compelling messaging that resonates with target buyer personas. • Create content to establish the company as an industry leader.
Requirements
• 7+ years of marketing experience in B2B SaaS, ideally within the cybersecurity, compliance, or risk management space. • Proven track record in demand generation and growth marketing, with a deep understanding of performance marketing channels, ABM, and SEO/SEM strategies. • Experience building a marketing function in an early-stage startup with a lean team, including both strategy development and hands-on execution. • Expertise in crafting positioning and messaging for technical, complex products targeted at sophisticated buyers (e.g., CISOs, risk professionals). • Strong content marketing and thought leadership experience, with the ability to create high-quality content and build the company’s credibility in the industry. • Ability to analyze data, measure marketing impact, and optimize campaigns for growth. • Exceptional communication and collaboration skills to work effectively with cross-functional teams. • Prior experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Hubspot). • Passionate about cybersecurity and its challenges, with the ability to deeply understand the customer’s needs.
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