Senior User Acquisition Specialist - Meta Ads

August 6

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travel • technology • customer service • machine learning • client experience

51 - 200

Description

• Develop and implement comprehensive Meta Ads strategies to drive targeted leads and maximize ROMI. • Create and manage Meta Ads campaigns, including audience targeting, creative optimization, and performance analysis, to enhance user acquisition and engagement. • Continuously generate creative ideas, develop technical briefs for designers, and test creatives to improve campaign performance. • Conduct regular performance analysis and reporting to stakeholders, providing insights and recommendations for optimization and growth. • Manage advertising budgets effectively, allocating resources strategically to achieve campaign objectives while maximizing ROI. • Collaborate with cross-functional teams, including marketing, sales, and product teams, to align Meta Ads strategies with overall business objectives and marketing initiatives. • Stay updated on industry trends, best practices, and algorithm changes to ensure Meta Ads campaigns remain competitive and effective.

Requirements

• Minimum of 3 years in-depth experience with Meta Ads, autonomously managing and scaling campaigns with a focus on the US market. • Proven track record in developing Meta Ads strategies and achieving substantial performance improvements. • Strong analytical skills with a proven ability to analyze data trends and adjust strategies to maximize ROI. • Profound understanding of GA4 and GTM; experience with Tableau or Power BI will be a plus. • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders. • Experience with additional platforms such as Google Ads, Bing Ads, RTB advertising, and DSP platforms will be a plus. • Upper Intermediate level of English or higher.