Media Buyer - YouTube

February 15

🏰 Missouri – Remote

Although this job is listed in Missouri, this company may be open to hiring remote in other states.

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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VuePlanner

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VuePlanner® is the leading technology for the delivery of contextual, transparent, and data-driven YouTube advertising. VuePlanner® optimizes brand performance on the world’s largest video platform.

Video Advertising • Media Planning • Ad Tech • YouTube

11 - 50 employees

📋 Description

• As a Media Buyer, you will provide support across several ad operations functions; namely setting up new YouTube video campaigns. • This position requires a good mix of operational and people skills and comfort working in a fast-paced environment where service and urgency make a difference. • Primary duties include: • Campaign Setup: Lead the setup of new YouTube ad campaigns in DV360 and Google Ads with a high degree of accuracy. • Campaign Delivery and Performance: Manage, monitor, and troubleshoot delivery issues and platform flags or limitations. • Campaign Optimization: Monitor and analyze the campaign throughout the flight to ensure customer satisfaction and provide suggestions for optimization. • Work with the team to proactively address pacing concerns and communicate any/all changes to internal parties. • Campaign Insights: Provide details for Wrap Decks, Lift Study results, and on-going performance for analysis and data storytelling. • Campaign Quality and Brand Suitability: Ensure clients are running exclusively in brand suitable environments by regularly analyzing video placement reports. • DSP Support and Technical Implementation: Support the linking of various accounts, 3P measurement, tag implementation and QA. • Launch various Google product features and are comfortable with understanding vendor help docs and dashboards. • Additional duties may include: Assisting the product and marketing teams with ad spec requirements. • Creation of test campaigns for troubleshooting or testing new features. • Assist the Accounts team with ad hoc reports or client questions regarding their buy. • Supporting the Sales and Account Management team on client strategies. • Data storytelling using various performance metrics.

🎯 Requirements

• 2 + years of experience buying and running YouTube video advertising in an end-to-end operations capacity. • Expert media buying experience within Google DSPs (Google Ads and DV360 preferred) • Google Ads/DV360 certification and hands-on experience with YouTube advertising, including proficiency with latest platform features. • Proficient in Microsoft Excel. • Familiarity with Looker and Tableau reporting software. • Understanding of video media campaign strategies (CPM/CPV/CPA), campaign optimization, and reporting analysis. • Agency or large brand experience is a plus. • Bachelor’s degree in Advertising, Marketing, related field or relevant experience. • Detail Oriented: Solid track record exhibiting high attention to detail, strong organizational skills, and very low data-entry error rate. • Self-Starter: someone who gets things done, can follow broad instructions, work with minimal supervision and be diligent and eager to learn (start-up mentality) • Problem Solver: “outside of the box” mentality. Ability to test, solve, and discover new routes to achieve a desired outcome. • Communication: excellent oral and written skills.

🏖️ Benefits

• 100% remote – never worry about going back into an office! • A fun, work hard / play hard culture • Growth opportunity • Health, Dental, Vision, Life Insurance, 401k with employer match included • Relaxed Time Off policy – employees have freedom to take paid time off as needed • Time off for volunteering • The opportunity to be a part of 1 of 7 companies worldwide verified as a YouTube Brand Suitability & Contextual Targeting Partner