Digital Marketing Coordinator

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Wallop Inc.

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Digital Strategy • Hospitality Marketing • Performance Marketing • Film Production • Web Design

11 - 50

💰 $10M Series B on 2006-09

Description

• Assist with the implementation of digital marketing strategies, including, but not limited to: Search engine optimization (on-page, technical, local, content), Paid advertising (search, display, social, video), Conversion rate optimization • Attend client meetings, communicating and coordinating details internally and externally. • Work collaboratively with our developers, designers and project managers to create stunning websites and digital experiences • Develop industry-specific expertise to share relevant recommendations with clients

Requirements

• Have exceptional written communication skills • Have some experience with GA4. You don’t need to be an expert, but you should know your way around • Have experience drafting copy, whether it be for meta descriptions, ad copy or website content • Are familiar with Google Tag Manager • Have a beginner knowledge of search engine algorithms and white hat SEO techniques and some experience with implementation • Are familiar with SEO tools including SEMrush • Are familiar with how to set up and manage paid advertising campaigns. Specifically on Google Ads, Meta Ads or Bing Ads • Are familiar with Conversion Rate Optimization • Bonus points for: Google certifications (Analytics, Google Ads Search/Display/Video, etc.) • Additional language skills (i.e. Spanish or French) • Experience with Looker Studio • Experience with advertising on hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com) and metasearch • Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)

Benefits

• 15 days of vacation (3 weeks) to start • Flexible working hours and days • Ability to work remotely or from our Vancouver office • Extended health and medical benefits • Extended Christmas holidays • Profit share program - when we win as a company, you win as well • $750 annual health and wellness spending account (for use by you and your family) • $30 home office stipend per pay period • $1000 one time home office set up on first pay • Provided Macbook Pro for work use • Extended Easter weekend (Easter Monday & Easter Friday) • Summer company beach day and winter holiday party • Ability to work from another country to extend a vacation or time in your home country • Parental leave salary top-up during your first month’s leave