Senior Content Marketing Manager

January 31

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Walnut

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Walnut is a company that specializes in providing interactive product demos for go-to-market teams. Their platform allows users to capture their product in real-time, personalize demos with ease, and deliver these demos through various channels such as websites and live calls. Walnut focuses on enhancing sales and marketing efforts by offering a full-funnel demo experience, aiming to increase lead quality and sales efficiency. They emphasize the importance of user engagement and analytics to improve demo effectiveness and integrate seamlessly with existing CRM systems. Additionally, Walnut ensures enterprise-grade security for their demos, holding a SOC 2 certification.

51 - 200 employees

🏢 Enterprise

☁️ SaaS

📋 Description

• Walnut is a fast growing startup in the sales automation space. • We help some of the best GTM teams perform better by creating failure-free, interactive, personalized demo experiences. • We are looking for a Senior Content Marketing Manager with a passion for storytelling and brand-building. • You will drive Walnut’s brand voice, promote the Product-Led Everything movement, and fuel demand generation efforts. • The role involves managing external writers, designers, and agencies, along with hands-on content development.

🎯 Requirements

• 7+ years of experience in content marketing, preferably within SaaS or tech-focused environments. • Strong writing and editorial background, with the ability to produce and polish compelling copy across multiple formats. • Proven track record in managing freelancers, agencies, or cross-functional content teams, ensuring on-time, high-quality deliverables. • Understanding of product-led growth principles (or a keen interest in learning) and how to apply them to content strategy. • Familiarity with SEO best practices, keyword research, and inbound marketing techniques. • Experience working with content management systems (WordPress, Webflow) and marketing automation platforms (HubSpot, Marketo, etc.). • Exceptional project management skills—capable of juggling multiple deadlines in a fast-paced environment. • Collaborative mindset, with outstanding communication and stakeholder management abilities. • An interest in being a thought leader in our space to build your personal brand and Walnut’s in parallel.