Senior Marketing Specialist

2 days ago

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WatchGuard Technologies

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unified threat management appliances • next-generation firewall • web security • cybersecurity • network security

1001 - 5000

Description

• A Day in the Life • No two days are ever the same in the life of a Senior Marketing Specialist. • Focus on organizing industry events or trade shows and all the vital logistics. • Optimize digital ABM campaigns for specific segments. • Lead communication of key announcements. • Check emails and action necessary tasks for the day and week. • Attend meetings with internal and external partners for project updates. • Supervise and report on the success of marketing campaigns. • Responsible for developing and executing local and sector-focused marketing programs for the Benelux region. • Own the marketing plan starting with country segmentation and sales strategy alignment. • Ensure development, delivery, and successful results of marketing programs. • Maintain quarterly and annual activity management and reporting. • Proactively work with the WatchGuard sales and marketing team. • Meet partners and distributors for regional co-marketing to ensure growth and profitability.

Requirements

• Experience developing and implementing field marketing plans that include measurements of success combined with some strong Channel Marketing expertise. • Self-motivated, highly organized, detail oriented and a strong sense of accountability, teamwork and passion • Validated ability to meet deadlines and ability to work in a fast-paced work environment. • Strong project management skills • Fluent Proficient in English & Dutch. French is a plus • Experience with ABX tools and other digital tools driving digital transformation., database management, marketing automation tools and CRM tools • Prior experience with technology, cyber security solutions is a plus • Ability to build relationships with peers, resellers and end customers. • Able to travel up to 50% (mostly within the country) when required • Minimum of 5 years prior experience in marketing or channel marketing