Product Marketing Manager

5 days ago

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Wealth

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Technology to create, manage and visualize your estate plan.

11 - 50

Description

• Design, build, and execute new go-to-market strategies cross-functionally with Product, Sales, Customer Success, and Revenue Ops. • Drive launch strategies and the marketing efforts to support GTM delivery and engagement. • Be a strategic partner to the sales organization, helping to define and communicate our value proposition and competitive positioning to target customer segments. • Develop and oversee messaging, working closely with the Product and Customer Success teams, to support product launches and initiatives (e.g., blog posts, emails, FAQs, in-product copy). • Ensure internal cross-departmental groups are aligned with your launch strategies. • Track efforts of launches and strategize how to achieve key metrics in an ever agile environment. • Develop GTM collateral, sales material, and competitive intelligence information to enable sales and businesses development. • Collaborate with PR, corporate marketing, and event team on product launches to drive awareness and demand. • Understand market trends and competitors that enable you to develop differentiated marketing strategies and inform product decisions to increase our market presence and penetration. • Act as the voice of the customer, deeply knowing marketer and agency planners needs/requirements in order to prioritize recommendations to product and engineering teams. • Become a market expert on Wealth.com’s current and future customers. • Communicate the value of new products and features to the sales team and develop sales communications tools (e.g., webpages, slide decks, one-pagers, etc.) that educate product experts on customer personas and the buyer's journey to best position Wealth.com against our competitors. • Extract meaningful and actionable insights based on customer interviews, feedback, and data to understand customer needs, experiences, and expectations. • Conduct ongoing analysis of competitors messaging and marketing to stay ahead of the curve and ensure clear differentiation. • Collaborate with customer success and sales to capture customer stories and references for internal training and external use. • Lead Product Marketing by creating content and compelling messages across various marketing channels.

Requirements

• 7+ years of Marketing experience, with 3-5 years in B2B SaaS product marketing. • Proven experience in managing SaaS product launches, and relevant activities and content for blogs, press and analyst relations. • Proficient with SaaS analytics, and the ability to define, collect, and analyze metrics that guide business decisions. • You have a true curiosity around customer personas, challenges, and behaviors. • You can identify innovative ways to deliver content, rally people behind your vision, and motivate cross-departmental collaboration in an effort to successfully launch a campaign. • Experience in multiple market segments and go to market motions, with a solid understanding of how each works together. • A Bachelor's Degree in Marketing.

Benefits

• Competitive Salary. • Fully remote, flexible work environment. We do however meet together in person several times a year. • Full medical and dental benefits. • Unlimited PTO in an environment where taking time off to relax or recharge is supported and encouraged. • Paid Parental Leave. • Company equity managed through Carta. • 401k with Match and 100% vesting upon hire. • Free estate planning!