Performance Marketing Specialist
Yesterday
Description
• We are looking for a Performance Marketing Specialist to join us full-time- double dot is a 100% remote friendly organisation, so the position can be hybrid or fully remote. • The successful candidate must demonstrate a proven track record on Google Ads & Meta advertising, for campaigns running in the Greek and English language. • He/she will drive the ad campaigns operations and execution, test new growth opportunities and achieve aggressive goals. • Our new team member should be highly analytical, intellectually curious, and data-driven. • You can rest assured that no two days will look the same. You will work in a very fast paced environment, managing demanding accounts from Greece & abroad. • Planning, executing and analyzing conversion, awareness & remarketing campaigns using Google Ads & Meta ads. • Communicating campaign progress and results to the client/stakeholder and managing their feedback. • Working with designers to optimize and test ad creative. • Monitoring progress against KPIs (CPM, CTR, CPC, CPL, CPA) and proposing all necessary actions in order to achieve goals. • Using Google Ads Editor to manage complex setups. • Analyzing landing pages and proposing UI/UX enhancements. • Liaising with web developers to ensure fixes are in place. • Using A/B split testing/tools and conversion optimization techniques. • Setting up remarketing lists & conversion tracking. • Creating predefined or custom reports depending on stakeholder needs. • Assisting the sales team with new business pitches (high level strategy, projections, budget estimates, etc.). • Staying up to date on the latest industry developments. • Reports to: Digital Marketing Team Lead. • Supervises: None.
Requirements
• University degree in relevant field (Business, Marketing, Mathematics, Economics) • Minimum 2 years experience in managing complex Google Ads accounts (conversion oriented, e-commerce, awareness) on Google Search & Display Networks • Minimum 2 years experience with Meta Ads (selecting and using Facebook/ Instagram advertising objectives, targeting audiences, utilizing audience insights, improving performance and delivery) • Hands-on experience with Google Analytics 4 and especially with advanced features like custom reports, advanced segments, analytics remarketing etc. • Exposure to high profile accounts (media spend > €300K annually) • Advanced knowledge of spreadsheet applications (Excel, Google Sheets) • Familiarity with tracking and reporting tools (e.g. Looker Studio) • Analytical mindset with ability to measure, test & refine • Google Ads Certified (Search, Display, Mobile)
Benefits
• Fully remote option • Macbook • Mobile data plan • Perfomance bonus • Training / attendance to industry events • An extra day off on your birthday • Yearly gross salary: €18,000 - €22,000 (according to skills and experience)
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