Lucyd
Lucyd is a social advertising agency known as The Conscious Compound™ that specializes in cannabis, hemp, CBD, psychedelics, and adaptogens advertising. The company has developed expertise in navigating the complex landscape of Facebook and Instagram advertising for these industries, ensuring compliance with platform policies. Lucyd offers robust support for social media platforms such as Meta, Google, and TikTok, helping clients maintain live and effective advertisements. The agency prides itself on its ability to use direct language in ads while adhering to platform guidelines, and has managed over $1 billion in ad spend. Lucyd works with leading brands to amplify revenue through new customer acquisition and provides a range of services including web development, conversion rate optimization (CRO), and creative ad solutions.
Advertising Copywriter
August 26, 2024
Lucyd
Lucyd is a social advertising agency known as The Conscious Compound™ that specializes in cannabis, hemp, CBD, psychedelics, and adaptogens advertising. The company has developed expertise in navigating the complex landscape of Facebook and Instagram advertising for these industries, ensuring compliance with platform policies. Lucyd offers robust support for social media platforms such as Meta, Google, and TikTok, helping clients maintain live and effective advertisements. The agency prides itself on its ability to use direct language in ads while adhering to platform guidelines, and has managed over $1 billion in ad spend. Lucyd works with leading brands to amplify revenue through new customer acquisition and provides a range of services including web development, conversion rate optimization (CRO), and creative ad solutions.
📋 Description
• Help lead in the creation of brand messaging blueprints for each client, including brand positioning, voice & tone, and product benefits • Craft and maintain a library of ad copy for each investor • Create copy for ads for Meta, Google, and other advertising platforms • Create advertorial articles and blogs • Bring in workflow tools and framework ideas
🎯 Requirements
• Strong familiarity with messaging strategy • Acute attention to detail with an emphasis on proper grammar • Significant experience in D2C advertising copy • Significant sales driven from past copy • Working knowledge of SEO, analytics tools, and keyword research • Understanding of how Chat GPT works and result-driven prompts • Comfortable with writing educational articles and email marketing • Ability to work on EST • Bonus: understanding of Hemp, CBD, or THC products and FDA/media platform regulations
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