Product Marketing Specialist

August 16

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Logo of Maker Lab

Maker Lab

social • branding • strategy • UX • design

51 - 200

Description

• Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients. • As a Product Marketing Specialist, you'll lead the product launch strategy and drive targeted audience outreach for our Technology client, ensuring their go-to-market success. • You'll define the product's voice and build a loyal following, collaborating with a wide range of teams. • On the regional team, you'll coordinate marketing campaigns, support partners, and execute multi-channel strategies. • Your expertise in crafting a compelling product vision and creating impactful content will be critical. • You'll identify the most effective channels and drive integrated marketing efforts to fuel product growth and success.

Requirements

• Bachelor's degree or equivalent practical experience, with 3+ years of work experience in growth marketing, brand marketing, advertising, project management, product marketing, consulting, or equivalent fields. • Experience in tech industry roles and/or start-ups is a plus. • Demonstrated record of analytical success, with a capacity for developing and understanding strategy. • Able to work independently through ambiguity and strong problem-solving skills to develop effective solutions. • Effective leadership and project management skills to manage complex projects with multiple stakeholders and priorities. • Deep interest and passion in Generative AI; curiosity to learn new concepts and tools. • Demonstrated ability to analyse and distill data into actionable insights and drive relevant product improvements. • Comfortable working effectively across different time zones and cultures to achieve shared objectives. • Strong ability to lead through influence at all levels, engage in debates and storytelling, and collaborate effectively across functions and geographies. • Exceptional verbal and written English communications and presentation skills.

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