Digital Marketing Lead - SEO/PPC
March 5, 2023
Description
• Manage all aspects of SEO and PPC campaigns for clients in order to drive client growth/success • Optimize client websites for search engines (on-page SEO) • Perform keyword research for both SEO and PPC campaigns • Analyze competitors' websites and online marketing initiatives • Create and manage paid search ad campaigns • Manage significant paid search budgets on top tier search engines (Google & Bing) • Prepare monthly SEO campaign reports • Optimize web content for keywords related to customer products and services • Consult with clients about their business goals and propose solutions and strategies that meet their needs • Analyze and Correct technical issues on the backend of websites • Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)
Requirements
• Bachelors in Marketing, Journalism, Communications, Information Systems, Business, Statistics, or related major • 18 Months + Experience in at least two of the following: - General knowledge of SEO/Technical SEO/Local SEO - General knowledge in Google Ads - Knowledge and experience with social media ad management - General knowledge of Google Analytics - General knowledge in CRO • Excellent customer service skills • Capable of working concurrently on several projects • Excellent organizational skills and attention to detail • Manage all aspects of SEO and PPC campaigns for clients • Optimize client websites for search engines (on-page SEO) • Perform keyword research for both SEO and PPC campaigns • Analyze competitors' websites and online marketing initiatives • Create and manage paid search ad campaigns • Prepare monthly SEO campaign reports • Optimize web content for keywords related to customer products and services • Consult with clients about their business goals and propose solutions and strategies that meet their needs (primary point of contact for your individual clients) • Analyze and Correct technical issues on the backend of websites • Perform A/B, website usability, and website conversion rate testing with a focus on Conversion Rate Optimization (CRO)
Benefits
• Opportunity to manage all aspects of SEO and PPC campaigns for clients. • Ability to optimize client websites for search engines. • Exposure to analyzing competitors' websites and online marketing initiatives. • Involvement in creating and managing paid search ad campaigns. • Opportunity to work with top tier search engines such as Google & Bing. • Exposure to performing A/B, website usability, and website conversion rate testing. • Possibility of proposing solutions and strategies that meet client needs.
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