WECHEER
WECHEER is an end-to-end trade management tool designed specifically for Consumer Packaged Goods (CPG) brands. It empowers brands to control and enhance their purchase moments through features such as smart scanning, customer segmentation, gamification, and offline data capturing. By leveraging data-driven insights and innovative engagement strategies, WECHEER helps brands improve their ROI and brand loyalty while optimizing their channel management processes.
Product Design • Marketing solutions • FMCG • Branding • Marketing
Senior Product Marketing Manager
March 24
WECHEER
WECHEER is an end-to-end trade management tool designed specifically for Consumer Packaged Goods (CPG) brands. It empowers brands to control and enhance their purchase moments through features such as smart scanning, customer segmentation, gamification, and offline data capturing. By leveraging data-driven insights and innovative engagement strategies, WECHEER helps brands improve their ROI and brand loyalty while optimizing their channel management processes.
Product Design • Marketing solutions • FMCG • Branding • Marketing
📋 Description
• As a Growth-Focused, Enterprise SaaS Product Marketing Manager (IC), you will bridge the gap between sales-driven enterprise growth and scalable, self-service adoption. • You will craft compelling messaging, drive go-to-market execution, optimize product-led onboarding, and enable sales teams with the right tools to sell efficiently. • You will work closely with Product, Growth, Sales, and Client Success to ensure our value proposition resonates across different buyer personas, from enterprise procurement teams to mid-market users engaging in self-service onboarding.
🎯 Requirements
• 4-8 years of experience in B2B SaaS Product Marketing, preferably in a growth-oriented or self-service SaaS model. • Strong expertise in growth funnels, PLG (Product-Led Growth), and SaaS onboarding optimization. • Experience working on self-serve onboarding models, freemium strategies, or expansion revenue initiatives. • Proven track record of GTM strategy execution, sales enablement, and demand generation collaboration. • Data-driven mindset—comfortable with product analytics tools (Mixpanel, Amplitude), CRM (Salesforce, HubSpot), and A/B testing frameworks. • Exceptional storytelling and positioning skills, with the ability to communicate complex value propositions simply. • Bonus Points • Experience in Martech, Adtech, CPG SaaS, or Enterprise Trade Marketing SaaS. • Background in subscription models, user segmentation, or SaaS pricing strategies. • Hands-on experience optimizing self-serve conversion and customer expansion efforts.
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