Marketing Automation Specialist
November 10
Description
• We’re a lean team that’s growing fast • You’ll be working closely with people from different parts of our business, helping build campaigns and processes • As well as pure marketing comms, we also deliver email, sms and push messaging on behalf of our customers • Marketing outbound, inbound and customer newsletters will be managed by you • Where necessary, writing copy to populate email and SMS campaigns may be handled by you • Work with senior stakeholders to deliver trigger-based comms on behalf of our customers • Help develop a data-driven test and learn program so we can create recommendations and strategies based on qualitative and quantitative data • Analyse marketing automation performance and journeys, report on results and share learnings to help drive business decisions
Requirements
• 3 to 4 years+ experience in marketing automation • 2 years+ in B2B marketing (bonus: with HRTech or recruitment industry knowledge) • Excellent written communication skills • Familiarity with some or all of our core tech stack: Customer.io, Segment, Twilio, Pipedrive and Webflow • Skilled in email development utilising HTML and CSS • Familiarity with SQL is a plus • Skilled at developing complex audience segments and email/SMS campaign logic (the right message to the right people at the right time) • Experience in working with and appreciating good design • Experience in developing audience insights to inform marketing strategies, approaches or campaigns • Ability to multi-task and prioritize workload • Represent Weirdly and our products with a high degree of professionalism • Understand and demonstrated experience with key concepts including but not limited to: domain / IP reputation, industry accepted performance measures for email & SMS, partial list testing, quality control process design • Bonus: Any experience using Adobe suite tools (InDesign, Illustrator, Photoshop) or Sketch • Bonus: experience with A/B testing or multivariate testing
Benefits
• All of the standard perks that other start-ups offer • 3-4 days remote • best tech • flexibility • social events • paid parental leave • Build your own work environment with the kit that works for you • We have a distributed workforce • No clocking in or clocking out • You will be empowered to work in a way that suits your lifestyle (within reason)
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