Director of Marketing Analytics

February 11

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Welltech

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Welltech is a data-driven company specializing in health and wellness applications. With over 200 million installs, Welltech focuses on developing products geared towards fitness, weight loss, and healthy living, such as the popular apps Muscle Booster and Yoga-Go. The company's offerings are designed to improve the health of millions of people globally and include fitness guides, diet plans, and yoga routines. Welltech emphasizes constant growth and learning, supported by a team of over 700 professionals who work to create reliable, expert-endorsed content. Their products aim to offer comprehensive solutions for fitness and weight management, with a solid foundation in data and analytics.

501 - 1000 employees

Founded 2017

🧘 Wellness

👥 B2C

☁️ SaaS

📋 Description

• Welcome to Welltech—where health meets innovation! 🌍 • As a global leader in Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. • Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700 passionate professionals with presence across 5 hubs. • Imagine joining a team where your impact on global health and wellness is felt daily. • You will lead the charge in shaping our marketing strategy and driving company-wide success. • You’ll spearhead a talented team of analysts, working closely with cross-functional teams.

🎯 Requirements

• Extensive experience in leading marketing analytics functions, with 8+ years of analytics experience and at least 4 years specifically in marketing analytics. • Proven track record of driving measurable business impact through analytics. • Deep understanding of marketing strategies, including customer acquisition, retention, and lifecycle dynamics. • Expertise in marketing attribution models, forecasting techniques, and optimization strategies. • Bachelor’s or Master’s degree in a relevant field (e.g., Statistics, Marketing, Data Science). • Strong understanding of tracking technologies for app and web traffic. • Proficiency in key analytics platforms (e.g., Google Analytics, Appsflyer) and data visualization tools (e.g., Tableau, Looker). • Advanced SQL knowledge. • Hands-on experience with predictive modeling, machine learning, and AI techniques. • Proven success in developing in-house attribution solutions and media mix modeling. • Demonstrated ability to manage complex projects involving multiple stakeholders. • Pragmatic and strategic problem-solving skills, leveraging first-principles thinking to solve complex challenges. • Ability to align analytics initiatives with broader business goals to drive measurable outcomes. • Strong business acumen and a focus on value-driven decision-making. • Experience in leading teams, mentoring talent, and developing scalable processes. • Exceptional communication skills, with the ability to present complex data insights clearly and persuasively to executive stakeholders.