Marketing Creative Producer
October 8
Description
• Analyze the audience, market segments, and competitors; • Define hypotheses for product offerings and messages for our target audience (TA); • Test the concept fast & intensively to find out the new working concepts with an ROI target; • Expand our value proposition into different niches and market segments; • Plan and brief creative projects facilitate brainstorming sessions and set other required processes in the marketing creative stream; • Develop best-in-class creative reporting and briefings with our production team; • Test and analyze the performance of creatives daily; • Work collaboratively with the product team to optimize acquisition funnels
Requirements
• Experience as a Marketing Creative Producer or in a similar role; • Experience in a fast-growing company as well as experience in launching new products from scratch and further scale; • Proven ability to generate creative concepts & ideas based on the latest market trends, user research & needs/paints understanding, market best practice; • Proven ability to scale and optimize creative effectiveness for rapid company growth; • Deep understanding of key metrics of success, including CTR, CPC, IPM, and CPA; • A comprehensive grasp of distinct Meta-ads; • In-depth understanding of the user journey, and end-to-end experience; • Skilled in leveraging both qualitative and quantitative data to inform and refine creative concepts; • Proven ability to facilitate dynamic and productive creative brainstorming sessions; • Proficient in developing and executing successful multi-touchpoint campaigns with a full-funnel perspective;’
Benefits
• Competitive Salary & Benefits: Your skills and experience are highly valued in our compensation package. • Inclusive Culture: We foster a supportive and engaging environment where everyone feels supported and inspired. • Growth & Flexibility: We offer opportunities for career advancement, flexible work arrangements, and a healthy work-life balance. • Innovation & Creativity: We encourage initiative and innovation, giving you the autonomy to drive positive change and shape the future of health and wellness.
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