Product Marketing Manager
2 days ago
Description
• Join Welltech, a global leader in health and fitness apps. • Seek experienced Product Marketing Manager for health and fitness apps. • Partner with teams to execute marketing strategies. • Drive long-term revenue growth and ensure product resonance with audiences. • Conduct market research and competitive analysis for informed strategies. • Develop marketing audience strategy driving revenue growth. • Analyze customer feedback and usage data for development and marketing. • Create go-to-market plans for new and existing products/features. • Optimize user journey with high-impact marketing materials. • Plan and execute multi-channel marketing campaigns. • Define key performance metrics to measure marketing effectiveness. • Establish the company as a thought leader in the industry through strategic initiatives.
Requirements
• 5+ years of experience in Product Marketing Management with demonstrated expertise in product marketing strategy and frameworks to develop GTM strategies. • Proven track record in driving PMM growth in a high-growth B2C company. • Strong strategic thinking, communication, and project management skills. Proficiency in data analysis and familiarity with tools like Tableau, Amplitude, Google Analytics. • Creativity: Ability to craft compelling narratives that resonate with both technical and non-technical audiences. • Collaboration: Proven track record of working effectively with cross-functional teams in a fast-paced environment with the ability to collaborate with a diverse group of stakeholders effectively. • Adaptability: Ability to thrive in a dynamic, rapidly changing environment and adjust strategies as needed to meet business objectives. Doesn’t mind being hands-on whilst also being able to look at the bigger picture. • User-centric mindset. • Nice to have: Experience/keen interest in health and fitness.
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