Community Activation Executive

4 days ago

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Supermom Business

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WOM Marketing • Crowd Influencing • Demand Generation • Insights Survey • Consumer Survey

51 - 200

💰 Series A on 2023-01

Description

• At Community Activation, our objective is to create authentic, relevant and relatable user-generated content with our Key Opinion Buyers who include our mothers, women and dads in the Supermom Community! • Our Community Activation Executive will focus on : • Develop compelling strategies to achieve commercial and branding priorities with Supermom’s Key Opinion Buyers with a focus on user-generated campaigns • Oversee content development, ensuring it aligns with both client goals and audience preferences. • Act as the day-to-day contact for assigned clients (both internal and external partners) • Lead client meetings to understand goals, deliver progress reports, and suggest improvements or optimizations.Manage the full campaign lifecycle, from initial brief to post-campaign analysis. • Utilize data-driven insights to optimize campaign performance, increase engagement, and maximize ROI. • Monitor campaign performance metrics and generate reports highlighting key successes, insights, and recommendations. • Leverage analytical tools to assess UGC engagement levels, brand mentions, and overall campaign impact.

Requirements

• Minimum of 2-3 years of experience in community activation, digital marketing or social media management, ideally in an agency setting. • Demonstrated expertise in managing user-generated content campaigns. • Strong client management experience, with a history of delivering results for multiple brands simultaneously. • Excellent communication and interpersonal skills. • Ability to develop and implement data-driven strategies. • Proficiency in social media trends and best practices in user-generated content • Preferably to be experienced in social media analytics and listening tools such as and analytics platforms (e.g., Google Analytics, social listening tools).Creativity and passion for fostering vibrant, active brand communities. • Proficient in English and preferably a SEA language.