Vice President - Product Marketing

4 days ago

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WEX

WebsiteLinkedInAll Job Openings

Fleet payments • Heathcare payments • Travel payments • Virtual payments • Corporate payment solutions

5001 - 10000 employees

Founded 1983

🚗 Transport

💸 Finance

💳 Fintech

💰 $310M Post-IPO Debt on 2020-06

Description

• WEX is seeking a transformative Vice President of Product Marketing. • Oversee product marketing strategies to drive revenue growth and improve market presence. • Mentor a high-performing team and collaborate across departments. • Leverage data insights for market opportunities and develop compelling narratives. • Maintain brand standards while enhancing product marketing strategies.

Requirements

• Extensive experience in Product Marketing, with a proven track record of successfully launching new products and driving core business growth, with clear impact on revenue and/or growth. • Expertise in payments, fintech, B2B SaaS and/or small business preferred, including in-depth understanding of market dynamics, customer segmentation, and competitive landscapes within our industry. • Experience working in product-led growth environments, with an emphasis on using data and insights to drive key decisions. • Deep understanding of modern product marketing principles, including product-led growth, customer journey mapping, and data-driven storytelling. • Customer-Centric Approach: Demonstrated ability to translate customer insights into compelling product positioning and messaging. • Strong proficiency in analyzing market and product performance data to derive insights that inform product messaging, pricing, and positioning strategies. • Data-Driven Storytelling: Ability to clearly articulate complex ideas and product value through compelling narratives, using both quantitative and qualitative data. • Strong analytical and problem-solving abilities, coupled with a data-driven decision-making approach. • Exceptional leadership, communication, and interpersonal skills, with the ability to influence and inspire teams at all levels. • Demonstrated experience leading large-scale transformation, with the ability to inspire and engage diverse stakeholders to ensure engagement and optimal adoption. • Ability to foster a culture of continuous learning, adaptability, and innovation. • Comfortable with ambiguous, changing situations, and decision making.

Benefits

• Be part of a dynamic and innovative team that is transforming the way we approach product marketing. • Make a real impact on the company's success by driving revenue growth and market leadership. • Work in a collaborative and supportive environment that values creativity, initiative, and continuous learning.