Social Media Manager, Fashion and Community

October 15

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Whatnot

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Description

• Develop the infrastructure for the fashion category on Whatnot social channels: Define how Whatnot shows up in regard to women’s and men’s fashion categories. • Campaigns and Content Creation: Create engaging content and programs that celebrate our community, bring awareness to new buyers, and elevate the Whatnot brand, specifically within the fashion categories. • Community Engagement: Work in partnership with multiple internal teams to ensure we are showing up for and highlighting our community across on-platform categories and at industry events; actively and intentionally engage with our community by responding to comments and messages across multiple platforms • Data Analysis: Partner with internal teams to monitor and analyze community-related metrics, such as engagement rates, impressions and user feedback. Utilize insights to share with social team leaders.

Requirements

• You are available to work at least 24 hours per week for a 3 month period • Immersed in fashion based social media and have a strong understanding of the online communities of fashion and beauty • Expertise in creating social strategies that showcase women’s fashion to a wide audience. • Experience developing, following, and executing social media calendars. • Well versed in creating engaging content across various social channels inside the women’s fashion industry • Comfortable on camera, shooting photos and video, voice over, editing, and posting social media content on multiple platforms. I.E. You are a current content creator. • Trained in using social media content creation tools like Canva, Adobe, Capcut, etc. • Comfortable seeing a piece of trending content and understanding how to take a brand perspective and participate in the trend • In-depth knowledge of current trends, pop culture, and social media platforms • Excellent interpersonal and communication skills, both written and verbal • Proficiency in social media platforms, community management tools, and data analytics tools • Ability to work independently and collaboratively in a fast-paced, rapidly evolving environment • You’re immersed in internet culture and can use that knowledge to identify trends, creators and opportunities for the Whatnot brand to build and grow. • You are analytical and understand how to use data to better serve the social communities and content • You are comfortable operating on a small team and will get in the weeds to produce results in a highly ambiguous environment. You are scrappy and no job is too small.