GCC Marketing Manager

May 9

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Description

• Work closely with the WHOOP Global Marketing Team to develop and execute campaigns to drive new member acquisition and brand growth in the GCC market • Manage a disciplined calendar of media investments and brand activation activities in partnership with Brand Media team • Assist with partnership activities, including partner prospecting, proposal customization and presentation, contract revision and servicing, follow-up and support and event development • Lead the regional PR agency relationship, partnering closely with global PR • Own the relationship between WHOOP and GCC Partners - including athletes & influencers. This includes day-to-day management as well as facilitation and fulfillment of all marketing, content and partnership deliverables • Outline briefs for creative, data analytics, and media teams to generate content, data stories and copy for local paid, owned and earned media • Engage in cross-functional collaboration and work closely with colleagues at WHOOP HQ in order to act as the ‘voice of the market’ • Support the localization and adaptation of WHOOP assets across product, web, creative, and communications to ensure local relevancy • Report on effectiveness and impact of marketing initiatives in the market with tracking and analysis while continuing to optimize accordingly • Represent WHOOP at events and functions • As the (solo) regional representative, it is key to bring initiative and resilience to this role

Requirements

• 5+ years of Marketing/Sponsorship experience • Bachelor’s degree in Marketing, Communications or a closely related field • Strong understanding of the Middle East media landscape, commercial environment and competitive landscape • Critical thinker with great problem solving abilities to identify areas of opportunity and improvement on a consistent basis • Strong relationship management and communication skills, comfortable holding both partners and internal stakeholders accountable • Team player but works well independently to balance looking at the larger picture at hand with prioritisation of day to day initiatives • Adaptable and thrives in a dynamic and fast-moving business • Is comfortable with constant change, is self-motivated and collaborative • Willingness to travel as required • Passion for sports and fitness strongly preferred

Benefits

• 11 paid holidays • Generous Accrued Time Off increasing with years of service • Generous paid sick time • Annual day of service