Senior Content Editor - UK Sports Betting
December 14
Description
• Define and execute brand-aligned content strategies by creating insightful, data-driven content briefs that effectively meet user search intent and drive website engagement. • Provide constructive feedback to writers on submitted work, checking for errors and inconsistencies to ensure high-quality content. • Monitor traffic, engagement, and conversions and analyse reports to generate actionable insights and stay up to date with market requirements and changes for continuous content optimisation. • Collaborate closely with cross-functional teams — including product managers, designers, developers, SEOs, and affiliate managers — to achieve defined product goals. • Conduct in-depth research on industry-related and sports topics to develop original content, utilising keyword research and SEO best practices to increase website traffic and user engagement.
Requirements
• Mandatory 3+ years in iGaming content management roles, demonstrating a solid track record in the industry. • Native-level proficiency in English, with a deep understanding of the UK's sports industry and culture. • Exceptional research skills across all product-related topics, enabling the creation of insightful and original content. • Strong proficiency with SEO tools and WordPress, with the ability to effectively optimise content for search engines. • Not mandatory but would be considered a plus: Previous experience in sports journalism/sports industry.
Benefits
• Full remote working offered through contractor agreement OR Hybrid working setup with a flexible work environment. • Company events in Malta organised and paid for by WIS for EU employees – twice a year. • Access to learning platforms and educational support offered to boost your knowledge and career.
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