Workfully
Workfully is a company that provides online services which utilize cookies and similar technologies for analytics and marketing purposes. They offer job listings in various locations and across multiple sectors. The platform seems involved in job recruitment and placement, although the description is dominated by information on cookie usage and user consent mechanisms.
recruiting • onboarding • upskilling
11 - 50 employees
🎯 Recruitment
Paid Media Manager
November 20, 2024
Workfully
Workfully is a company that provides online services which utilize cookies and similar technologies for analytics and marketing purposes. They offer job listings in various locations and across multiple sectors. The platform seems involved in job recruitment and placement, although the description is dominated by information on cookie usage and user consent mechanisms.
recruiting • onboarding • upskilling
11 - 50 employees
🎯 Recruitment
📋 Description
• Execute the global Paid Media strategy in collaboration with eCommerce, Integrated Marketing, and other Digital Marketing Channels to meet brand and commercial goals. • Audit current account setups, implement best practices, and test innovative solutions to drive performance. • Align with marketing and eCommerce roadmaps to generate growth, manage risks, and achieve traffic and revenue goals. • Stay on the cutting edge of digital media trends and educate the organization on new insights. • Analyze performance reports, generate insights, and create new dashboards as needed. • Support ongoing projects like CDP integrations and platform testing. • Partner with external agencies and align strategies with account managers from Google, Meta, TikTok, and others.
🎯 Requirements
• Strong passion for the outdoors and the outdoor industry. • 5+ years of hands-on paid media experience, particularly with Google and Meta platforms; additional platforms are a plus. • Expertise in data-driven and performance marketing, eCommerce, and digital media. • Proficiency with paid media tools like Google Ads, Bing Ads, Facebook, Instagram, TikTok Ads, and analytics platforms like Google Analytics 4. • Familiarity with A/B testing and marketing optimization strategies. • Proven ability to influence teams and stakeholders to align brand and commercial priorities. • Proficiency in Excel. • Ability to convey information efficiently and effectively in Powerpoint or presentation tools. • Fluent English, written and oral. • Experience working with multiple brands or agencies is a plus. • Knowledge of the outdoor industry is a plus. • Experience with Google Tag Manager, PowerBI, and marketing attribution projects is a plus.
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