Regional Marketing Director

February 14

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Logo of Workiva

Workiva

Workiva is a comprehensive platform designed for corporate reporting, ESG, audit, and risk management. It offers integrated reporting solutions that connect data, unify processes, and empower teams to focus on value-added work. Over 6000 international companies trust Workiva for its ability to streamline workflows and provide a single source of truth for financial and non-financial data. The platform incorporates cutting-edge technology, including AI and automation, to enhance security and compliance with current and future regulatory requirements. Workiva's solutions are tailored to various sectors, including banking, insurance, and investments, and the platform supports teams in accounting, finance, audit, risk, and sustainability.

Government Reporting • Internal Controls • Section 16 • SEDAR Reporting • SOX

1001 - 5000 employees

Founded 2008

☁️ SaaS

🏢 Enterprise

💸 Finance

💰 $689.3k Venture Round on 2014-10

📋 Description

• Own strategic vision, planning, and execution of regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth • Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the Canada GTM strategy that drives regional expansion • Regularly communicate and gain buy-in from various key stakeholders to build a comprehensive marketing program roadmap for Canada • Collaborate closely with the Partner team to build joint marketing strategies that support the goals of individual partnerships and execute them in-region with and through our partners. • Develop a clear understanding of the partner program and the nuances in working with tiered partners • Work closely with the sales and inside sales teams to deliver customized pipeline generation programs • Build a strategy for experiential marketing in Canada. • Manage execution of pipeline-generating virtual and in-person field events, such as roundtables, meetups, workshops, and executive dinners, ensuring successful completion within tight deadlines • Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts • Track and manage the regional marketing budget, developing ROI and performance measurements for demand generation programs, reporting results to leadership, and making recommendations for improvement • Create, execute, and monitor a comprehensive follow-up strategy for each campaign, taking a strategic, hands-on approach to lead, opportunity, and audience nurturing. • This role will also build a “no lead left behind” framework and manage the entire lifecycle marketing program, end-to-end • Travel to select regions to provide onsite support for events as needed

🎯 Requirements

• Bachelor's degree or equivalent relevant career experience • 10+ years of marketing experience with a focus on regional and field/demand generation marketing • Field/demand generation marketing in Canada

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