Content Marketing and SEO Senior Specialist

November 22

Apply Now
Logo of WorldatWork

WorldatWork

Human Resources • Total Rewards • Compensation • Benefits • Work-Life

51 - 200 employees

Founded 1958

📚 Education

👥 HR Tech

Description

• WorldatWork is a global non-profit organization dedicated to serving, educating, and inspiring those who reward and engage the workforce • Responsible for developing, implementing, and overseeing strategies to enhance online presence and drive growth • Requires a strong understanding of SEO/SEM best practices and data analytics to optimize digital content efforts

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field • 5+ years of experience in SEO, web analytics, or a related digital marketing field • Experience leading SEO or analytics projects and managing campaigns end-to-end • Proven track record of driving successful SEO and SEM • Strong proficiency with SEO tools (e.g., Google Analytics, Google Looker Studio, Google Search Console, SEMrush) and social media platforms (Sprout or Hootsuite) • Experience working cross-functionally, particularly with content, web development, and design teams • Excellent analytical skills and experience with data-driven decision-making • Strong communication, project management, and organizational skills • Ability to clearly present data, especially in visual form, to colleagues • Ability to work independently and as part of a team in a fast-paced environment • Extra Awesome: Experience with PPC advertising (Google Ads, Facebook Ads, etc.) • Experience in content optimization for search intent, improving user engagement and ranking • Knowledge of HTML/CSS, Javascript, and CMS (preferably OrchardCore) web development • SEO certifications (e.g., from SEMrush, Moz, or Yoast), Google Analytics or Google Tag Manager certifications • Education, experience and/or certification in data visualization, data analytics or programming (e.g., SQL, Python) • Experience with association audiences and content, especially in the HR space.

Benefits

• Ongoing professional development training opportunities • Health, dental, vision, well-being • Health savings, flexible spending • Retirement • Annual discretionary bonus

Apply Now

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